Research: Target Audience

     Identifying the target audience of a lifestyle magazine is important, since they are the ones that really determine the overall look and theme of the magazine. So, you should consider who the audience is, since this characterizes what direction a lifestyle publication should take. 

    Most lifestyle magazines appeal to readers who are interested in improving parts of their daily lives. These include a wide variety of topics like fitness, fashion, home decor, travel, food, and wellness. And due to such broad categories, the topics for these magazines are usually broken up onto factors like age and income. 

  

    For example, a younger audience will typically read magazines focused more on social media, fast fashion, and trends. On the other hand, older audiences may focus more on health, finance, travel, and home. At times some magazines can include a variety of topics to keep their whole audience included.   

    Additionally, readers want to read lifestyle magazines that not only inspire but also give advice they can apply to their life. A home decor magazine can include an article on how someone could accessorize their living room to fit a certain theme. Another example would be a food magazine giving quick tips on a recipe to help seek a desired result.

     

    Overall, lifestyle magazines should reflect the life or ideas a reader wants to apply and accomplish. They should fit a certain theme in order to best appeal to their audience, after all their audience shapes the direction of the magazine. 

https://www.pewresearch.org/topic/media-news/

https://www.hearst.com/magazines

https://www.nielsen.com/insights/

https://www.warc.com/